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The Simpsons Lego coming?

Reports coming from Denmark seem to indicate Lego might be working towards acquiring a license to produce The Simpsons Lego sets. DR cites a Lego employee:
Lego's marketing director, Mads Nipper, confirms that the company is negotiating with the people behind the Simpsons, but can not say anything about when an agreement is expected to be in place.
A bit strange for news to come out before a deal is struck, but an interestng possibility. I've not watched The Simpsons for years, but it still seems widely popular, and the minifigure prospects alone are quite appealing - Can you imagine Marge minifigure hair?! It could also result in a nice diverse range of urban buildings, maybe even a new Lego "monorail, monorail, monoraaaaail". Indeed the potential for sets is pretty huge given how long the series has been running now.

Source: Borsen, via DR, via Brickset.